Wella Professionals SP Luxe Oil Keratin Protect Shampoo 200ml – Keratin That Stays. Luxury That Shows.

Most people don't realise what they're washing away.

Every time chemically straightened, keratin-treated, or naturally protein-rich hair meets a standard shampoo, a little more of that carefully built keratin structure goes down the drain. The treatment that took hours in a salon chair, the natural protein bonds that give hair its shape and strength — gradually, wash by wash, stripped away by formulas that were never designed to protect them in the first place.

Wella Professionals SP Luxe Oil Keratin Protect Shampoo was built around a different philosophy entirely. Rather than simply cleansing and moving on, it actively works to preserve the keratin integrity of every strand it touches. A specialised protective complex shields the hair's protein structure during washing, locking in the keratin that defines your hair's smoothness, strength, and behaviour — so your treatment lasts longer and your natural hair stays stronger between appointments.

The luxe oil complex takes care of everything else. Deeply nourishing without heaviness, it delivers intense shine, exceptional softness, and a silky finish that makes hair feel genuinely pampered rather than just clean. Run your fingers through it after drying and you understand immediately why Wella chose the word luxe — it's not marketing, it's the actual sensory experience.

At 200ml, this is a precise, concentrated formula where quality does the heavy lifting rather than volume. A little goes further than expected, and every drop earns its place in the routine.

Suitable for keratin-treated, chemically processed, and naturally protein-rich hair seeking long-term strength and lasting smoothness.

Your keratin treatment deserves a shampoo that protects it. SP Luxe Oil finally gives it one.