





L'Oréal Inoa Oxydant 30 Volume 9% 1L – Professional Colour Development Without the Compromise
Developer is the ingredient nobody talks about — and the one that determines everything.
The colour formula gets the attention. The shade, the tone, the coverage, the vibrancy — all attributed to the colorant while the developer works invisibly behind every result, determining how deeply the colour penetrates, how evenly it develops, and how much structural damage the hair sustains in the process of achieving what the client sat in the chair for. A great colour formula paired with the wrong developer produces a result that falls short of its potential every time. L'Oréal Inoa Oxydant 30 Volume exists to ensure that never happens.
The Inoa system was built around a fundamental rethinking of how colour development should work — starting with the elimination of ammonia from the process entirely and rebuilding the delivery mechanism from the ground up using oil rather than water as the primary carrier. The Oxydant was developed in precise coordination with that philosophy, engineered to work within the oil-based system rather than being adapted from a conventional developer designed for a completely different chemistry.
At 30 Volume — 9% hydrogen peroxide concentration — this developer sits at the professional standard for covering grey, achieving reliable colour results on resistant hair, and lifting one to two shades while depositing colour simultaneously. The concentration is meaningful without being aggressive — powerful enough to open the hair cuticle sufficiently for thorough colour penetration, calibrated carefully enough that the structural impact on the hair fibre remains within the boundaries that the Inoa system was designed to protect.
The 1 litre professional size reflects how Inoa Oxydant is actually used in a busy salon environment — mixed repeatedly throughout the day across multiple clients, requiring a supply that keeps up with demand without the interruption of running out mid-appointment. Consistent results require consistent product, and a litre of precisely formulated developer ensures the chemistry never becomes the variable that undermines an otherwise perfect colour service.
The colour gets the credit. The developer makes it possible. Inoa Oxydant 30 Volume makes it possible without compromise.
Please refer to the product label for the full ingredient list. Ingredients may vary by variant.