WHAT IS GPSR?
A practical guide to the EU General Product Safety Regulation
Overview
The General Product Safety Regulation (EU) 2023/988, known as GPSR, came into force across the European Union on 13 December 2024. It replaces the older General Product Safety Directive and significantly raises the bar for how non-food consumer products must be manufactured, documented, and sold — both in physical stores and online, including on marketplaces like Amazon.
Who Does GPSR Apply To?
GPSR applies to almost every consumer product sold in the EU that isn't already covered by more specific product legislation. This includes cosmetics, household goods, electronics accessories, toys, and general merchandise. It applies to:
- Manufacturers based inside or outside the EU
- Importers bringing goods into the EU market
- Distributors and wholesalers
- Online marketplaces and fulfillment providers
The "Responsible Person" Requirement
One of the biggest changes under GPSR is the requirement for every product to have an identifiable "Responsible Person" established within the EU. This is a person or company who can be contacted regarding product safety, and whose name, address, and email must appear on the product or its packaging.
In practice: If a manufacturer is based outside the EU (e.g. in the US or China) and has no EU entity, they generally need an importer or authorized representative established in the EU to take on this role.
What Documentation Is Required?
- Internal risk assessment for the product
- Technical documentation demonstrating safety
- Instructions and safety information in the relevant EU languages
- A traceability system to identify other economic operators in the supply chain
- A process for handling complaints and product recalls
Why It Matters for Sellers & Amazon FBA
Marketplaces such as Amazon actively enforce GPSR compliance and can suspend listings that lack a valid Responsible Person or safety documentation. For sellers sourcing products for the EU market, working with a supplier who already understands and manages GPSR requirements significantly reduces the risk of listing takedowns or customs issues.
How EdaGross Helps
As a registered EU distributor, EdaGross maintains full GPSR documentation for the brands we supply, including a designated Responsible Person and address for product safety inquiries. You can view our compliance details on our Compliance page.
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